Panerai has launched their first watches in eSteel as one of the brands that is taking the sustainability issue seriously and implementing changes to watch composition that will gain the competitive advantage. Ultimately, their timepieces will rank among those “high-quality Swiss watches lasting generations (that) become the ultimate sustainable purchase”. Debbie Hathway explores further.
For Max Sirena, skipper of the Luna Rossa Prada Pirelli team challenging for the upcoming America’s Cup trophy, sailing is an obsession. The Prada America’s Cup World Series runs from 17-20 December. Debbie Hathway chats to Max ahead of what promises to be a jaw-dropping spectacle of sailing.
This year’s launch of Panerai’s standalone Submersible collection has the diver’s professional watch as its core segment. The Panerai Submersible Bronzo, touted for modern heroes only, is the latest model in this category to be revealed to an eager fan base.